Copy Paste: The story behind the “bite” in Apple’s logo

From an interview with Rob Janoff, the original designer of Apple’s logo…

I’m probably the least religious person, so Adam and Eve didn’t have anything to do with it. The bite of knowledge sounds fabulous, but that’s not it.…


When I explain the real reason why I did the bite it’s kind of a let down. But I’ll tell you. I designed it with a bite for scale, so people get that it was an apple not a cherry.…


It was after I designed it, that my creative director told me: “Well you know, there is a computer term called byte.” And I was like: “You’re kidding!”